FEMME SCHMIDT - THE LUV PROJECT
So where do we go now
I guess I just cry myself to sleep
Listening to Femme Schmidt’s latest Album – The Luv Project – your heart breaks, but just in the right way. Alone with her old electric guitar the Berlin based singer-songwriter started recording iPhone demos between bedsheets in the Hollywood Hills. Driven by nothing but heavy emotions she came up with a full-length inspired by artists like Mazzy Star or The Jesus and the Mary Chain. This series of heart-rending songs strikes with minimalist lo-fi production and cascades of beautiful, reverb-drenched melodies that create a sonic space filled with majestic sadness: the kind of sadness that vigorously witnesses an unbreakable will not to give up on love.
Try to glue it back together / But you took the best part So if my body is a temple / I will build it from the start
The Luv Project is composed of seven songs about the breaking points in life – those bittersweet moments in between, before you start picking up the pieces and try to put them back together to something new. As it happens the album itself marks the end of an era for Femme as she takes her first step into the Indie world by reinventing her artistry and by leaving behind game-changing events that transformed her career.
In 2017 the tour of Femme Schmidt's second album RAW had an unexpected and euphoric finale: She got invited to play a stadium tour as opening act for Coldplay. In retrospect that moment felt like a milestone to her: "The tour with Coldplay was an incredible experience, definitely one of the highlights of my career. Even as a child I probably hadn’t dreamt any further than that. But what was next? Where was I supposed to go from there? Who was I? I felt like I needed some space to figure out important stuff – far away from everything that felt safe. And to do that I needed to get out of my comfort zone, out of Berlin, out of that fixed setup of the previous years.“
Sometimes / We need to die To stay alive / To be alive
The road led Femme Schmidt to LA where she intended to look for new music, new people, inspiration, and ultimately maybe even for a new, truer authentic self. What she eventually found was a never ending party: tempting freedom, soothing oblivion, a blurred stream of energy and images. Luckily she managed to pull the emergency brake and treat her emotional hangover with music instead.