FEMME SCHMIDT - THE LUV PROJECT
So where do we go now
Listening to Femme Schmidt’s latest Album – The Luv Project – your heart breaks, but just in the right way. Alone with her old electric guitar the Berlin based singer-songwriter started recording iPhone demos between bedsheets in the Hollywood Hills. Driven by nothing but heavy emotions she came up with a full-length inspired by artists like Mazzy Star or The Jesus and the Mary Chain. This series of heart-rending songs strikes with minimalist lo-fi production and cascades of beautiful, reverb-drenched melodies that create a sonic space filled with majestic sadness: the kind of sadness that vigorously witnesses an unbreakable will not to give up on love.
Try to glue it back together / But you took the best part So if my body is a temple / I will build it from the start
The Luv Project is composed of seven songs about the breaking points in life – those bittersweet moments in between, before you start picking up the pieces and try to put them back together to something new. As it happens the album itself marks the end of an era for Femme as she takes her first step into the Indie world by reinventing her artistry and by leaving behind game-changing events that transformed her career.
In 2017 the tour of Femme Schmidt's second album RAW had an unexpected and euphoric finale: She got invited to play a stadium tour as opening act for Coldplay. In retrospect that moment felt like a milestone to her: "The tour with Coldplay was an incredible experience, definitely one of the highlights of my career. Even as a child I probably hadn’t dreamt any further than that. But what was next? Where was I supposed to go from there? Who was I? I felt like I needed some space to figure out important stuff – far away from everything that felt safe. And to do that I needed to get out of my comfort zone, out of Berlin, out of that fixed setup of the previous years.“
Sometimes / We need to die To stay alive / To be alive
The road led Femme Schmidt to LA where she intended to look for new music, new people, inspiration, and ultimately maybe even for a new, truer authentic self. What she eventually found was a never ending party: tempting freedom, soothing oblivion, a blurred stream of energy and images. Luckily she managed to pull the emergency brake and treat her emotional hangover with music instead.
Femme Schmidt always had a touch of glamour and the big wide world, not least because of numerous collaborations with international music legends such as Elton John, Bryan Ferry & Lionel Richie, which inevitably had a formative influence on her.
However, by the time she released her second album she had simply outgrown this glittery but inscrutable cocoon she had been spinning ever since she had signed her record deal with Warner Music at the age of just 19.
„I think for a long time I was trying to be the woman I wanted to become but then just ended up being somebody completely different. That’s life. It just happens when you are busy making other plans. But at the end of the day/But in the end, that’s also what makes it exciting.“
Lift me, lift me out the water
With The Luv Project Femme Schmidt takes what used to be pop noir and playful adaptions of 20s jazz classics on her previous LPs into another universe: her new sound is spheric and warm, saturated with melancholy. Sparse instrumentation leaves ample room for a touchingly sentimental vocal performance that sonifies the picturesque lyrics in compelling detail and grabs you right by the heart.
Femme Schmidt played over 150 live shows in Germany, Europe and all around the world. The Luv Project w as first performed on the North American leg of Bryan Ferry’s world tour in summer 2019 before it got released in autumn 2019.