Friends Electric is a group spawned not by a scene, but a burning desire to make people dance. You can hear it in the pop hooks at the heart of their songs and feel it in the slinky rhythms and euphoric beats that have been filling dancefloors in their native Wales for the past two years. Based in the former mining town of Neath--or about as far from the hip clubs of London as it's possible to get without crossing water--Friends Electric is a quartet in their early 20s who formed their first band at age fourteen. Sneaking into a Soulwax show a couple of years ago persuaded them to swap their guitars for synths, move into a terraced house together and do jobs as diverse as delivering pizzas and engineering Abba Mania to fund the purchase of enough equipment to fill their front room. Friends Electric's infectious electronic-pop persuaded Frankmusik to snap them up for support and Noisettes to hire them for their first remix. Last year saw the foursome rise through the ranks with remixes for Kylie, Kelis and Ellie Goulding, who picked them to rework her last single, "The Writer." Now Friends Electric is set to cross over with their own songs.
Friends Electric are available for publishing, label interest, US booking agent and synch opportunities.